More and more small business owners are turning to online Internet web video to boost their Internet marketing. However, most are not expert at video cameras and how to use it properly is a key concern. A key component to professional looking video are sites and backgrounds. Here are some tips how to use sites and backgrounds to your company’s best advantage when making Internet web video.
1. Think of Different Locations From Which You Can Film.
Avoid the humdrum video where you are talking to the camera from behind your desk. Picking a site that is related to the topic of your video will keep it fresh for the viewer. If you are talking about team building, you might want to go to a nearby school field, or a quiet field if you want to talk about getting away to re-group. The right setting to convey your message will catch the viewer’s attention and keep it riveted throughout the video.
Expect that the weather may not cooperate when shooting at an outdoor location. Bring things to cover your camera like an umbrella or blanket in case it rains or snows. And if the sound quality could be interrupted by wind or background noise, be prepared to re-record in a quieter location later.
2. Use a Different Background Setting for Every Video.
Not only can your locations help to emphasize points, but your background can as well. One really powerful feature of video is that you can appeal to a viewer’s visual as well as audible senses, which can add tremendous impact if you choose your backgrounds carefully.
A crowded bus depot would be a much different video setting than sitting in a church or taping from a sports event. Make sure to keep your eyes open for different setting options you have right in your neighborhood that you can use when filming your videos.
3. Arrange Your Setting.
The visual appearance of your video is key, so take the extra time you need to arrange your setting so that it appears balanced.
For example, if your background is very large, the best place for you to stand would be halfway between the camera and the background setting. If you are too close to the camera, your viewers will not see the background. Too far away, and the viewers won’t see you. You will want to stand back further than you think you should. A wide screen setting is the default for most video recording, so you need about 10 feet to give your viewers the entire picture.
Internet web video is the future of online promotion, and if you know how to use your video camera well it will be simpler to create powerful, impactful videos fast. Effective backgrounds and settings will help tremendously in making compelling Internet web videos.
Marty Dickinson is an writer, trainer and owner of a small business just like you. He has had failures and successes using online web video to market his business, and would like to share the lessons he learned with you. Visit Internet Web Video Presentation Tips to find more ideas and techniques on how to market your business through Internet web video.
Internet web video is fast becoming an all essential tool in promoting your business on the Internet. Because equipment is less expensive and easier to use, a small business owner can now produce their own Internet web videos at a price they can afford. But for many small business owners, the biggest challenge is how to find topics for their Internet web videos. Below are some techniques for finding the topics to feature.
1. Keep it Simple.
Choose specific video topics for your Internet web videos and prioritize them. Avoid trying to pack too much into a single video. Your viewers will lose interest. Your aim is to make lots and lots of simple short videos!
There are essentially three main categories that almost all Internet web videos can fall into, including those that are educational (step 1,2,3 how to videos), timely (breaking news) or entertaining (for fun). If you run into challenges thinking of topics to present on your Internet web video, ask yourself three questions:
What can I educate people about in my industry?
What new or interesting things are happening in my line of work that I can explain or comment on?
What unique skills or demonstrations can I feature that will entertain the viewers.
Using this process, you will probably find more than enough topics that can promote your business through video.
2. Don’t Make Your Videos Too Long.
In today’s multi-tasking age with numerous distractions competing for a person’s attention, five minutes is about the maximum you can expect a viewer to pay attention. It would be even better if you can communicate what you want to say in as short as 30 seconds. The shorter you present your quality content in you Internet web video the better.
3. Outline Your Presentation.
Because time is a factor when producing internet web videos, every second of your presentation matters. But avoid the temptation to script every word of a video presentation. The reality is that most business owners would never make a video if they had to take the time to memorize a video script word for word.
There are many outlining techniques you can use, all of which are similar to the strategies used for impromptu speaking skills. I would like to suggest you try just one simple outline for presenting your video topic:
a. answer a question or your view of a problem in one sentence
b. share a short example of why the topic is important
c. give a step or sequence of steps that can be taken right now to move toward a solution
d. restate your answer to the question
e. challenge the visitor to take action with the steps you’ve just revealed
Internet web video is an ideal vehicle to promote your business to its fullest potential. It can be a lot easier to find good subject matter for your Internet web video if you follow the suggestions above. Before you know it, you will have as many subjects to video as you have time to produce. Happy filming!
Marty Dickinson is an author, speaker and owner of a small business just like you. He has had failures and successes using online web video to promote his business, and would like to share the lessons he learned with you. Visit Internet Web Video Presentation Tips to find more tips and strategies on how to promote your business through Internet web video.
Internet web video is fast becoming an all essential tool in promoting your business on the Internet. Because equipment is less expensive and easier to use, a small business owner can now produce their own Internet web videos at a price they can afford. But for many small business owners, the biggest challenge is how to find topics for their Internet web videos. This article will give several techniques for finding topics that will work.
1. Keep it Simple.
Choose specific video topics for your Internet web videos and prioritize them. Avoid trying to pack too much into a single video. Your viewers will lose interest. Your aim is to make lots and lots of simple short videos!
There are essentially three main categories that almost all Internet web videos can fall into, including those that are educational (step 1,2,3 how to videos), timely (breaking news) or entertaining (for fun). If you run into challenges thinking of topics to present on your Internet web video, ask yourself three questions:
What can I educate people about in my industry?
What new or interesting things are happening in my line of work that I can explain or comment on?
Is there anything I can do on a video that will amuse the viewers.
Using this process, you will probably find more than enough topics that can promote your business through video.
2. Don’t Make Your Videos Too Long.
In today’s multi-tasking age with numerous distractions competing for a person’s attention, five minutes is about the maximum you can expect a viewer to pay attention. It would be even better if you can communicate what you want to say in as short as 30 seconds. The shorter you present your quality content in you Internet web video the better.
3. Outline Your Presentation.
Because time is a factor when producing internet web videos, every second of your presentation matters. But avoid the temptation to script every word of a video presentation. The reality is that most business owners would never make a video if they had to take the time to memorize a video script word for word.
There are many outlining techniques you can use, all of which are similar to the strategies used for impromptu speaking skills. I would like to suggest you try just one simple outline for presenting your video topic:
a. answer a question or your view of a problem in one sentence
b. share a short example of why the topic is important
c. give a step or sequence of steps that can be taken right now to move toward a solution
d. restate your answer to the question
e. challenge the visitor to take action with the steps you’ve just revealed
Internet web video is an ideal vehicle to promote your business to its fullest potential. Finding subject matter for your Internet web video is easy if you use the suggestions above. In no time at all, you will be able to create and post as many videos as you have the time for. Happy filming!
Marty Dickinson is an author, speaker and owner of a small business just like you. He has had failures and successes using online web video to promote his business, and would like to share the lessons he learned with you. Visit Internet Web Video Presentation Tips to find more tips and strategies on how to promote your business through Internet web video.
