To get the most out of web marketing, you need to concentrate on both advertising AND natural search engine traffic. Web advertising is much easier as there are many advertising firms that can create compelling copy for the advertising. An often ignored area, or at least undervalued, is building up natural search engine traffic. One of the main reasons is it is harder to build up content around each desired keyword and can encompass a lot of effort. Once done properly, you have built in traffic without spending a dime on marketing costs, and this traffic is permanent. Article directories are an important part of this effort and should be used for maximum benefit.

Using an article directory allows users to post content related to their website, and include links in this content back to their site. Currently, the search engines view some of the more established article directories as an authority source, so any posts to them get added impact in rankings. Ignoring this source of possible links is not a good idea. While it can seem difficult to write so much content to be submitted to article directories over time, in the longer run it really will pay off.

To get the maximum benefit from using an article directory, you need to be able to spin your content. What is spinning? Its really very simple. It simply uses a computer program to auto substitute words and sentences randomly in place of what is written. So you might create something like “The dog is brown”. If you wanted to spin this, you could also say “The dogs fur is brown in color” or “The dogs fur is black”. They all say basically the same thing, just in a slightly different way – all of them talk about the dogs fur color. Doing this with your articles can actually create huge amounts of “new” content from a single article you write. Sure you have to provide the alternatives to substitute with, but then a computer does all the rest. This will give you maximum impact and protect you from getting penalized by the search engines for duplicate content submitted to article directories.

Changing the content around on a main article allows you to submit the content to multiple article directories and not worry about duplicate content.

10 or 15 copies of the same article submitted is totally fine, but you do not want 200 copies of the exact same article text submitted to directories on the web.

Article writing is one of the most effective ways in advertising your business. This form of advertising costs almost nothing but could bring great results for your business. The secret to succeeding in article marketing is to write as much articles as possible but remember to keep in mind that the articles should have high quality and should not be just randomly written. As according to SEO services, the enormous number of articles going to your website would bring the web traffic that you need but it would not automatically translate to profit. It is the actual content of your website that would make it profitable, not the website design and if you do not pay particularly close attention to your content, writing gazillions of articles would be pointless.

First thing that you need to think of in article writing is that the body or content should always be content. Remember that you are not writing a novel so you do not have to discuss a detailed background of your business. And if an article is too hard to understand, the readers would get tired of reading it after the first paragraph. The interested buyers should find it informative and helpful to make them read the whole article so be sure to research! You’ll need to includa a little hype in the articles but don’t overdo the sales talk as readers find it annoying. Only subtly promote your product and get rid of the sales pitch. You have to convince the reader that your products and services are worth their time without directly saying so. Show the facts that you have obtained through research and relate them to your product. That way, the readers would realize on their own how your products would benefit them.

In article writing, you also need to make the reader comfortable while going through the article. When writing, think as if you are only talking to a friend. That way, the article would have a friendly tone and the reader would feel at ease. Avoid using a language that people may find hard to understand. You have to relate to your customers in every way so try to free your articles from technical terms as much as possible. Or if you absolutely need to include technical terms, always provide a clear explanation right next to the term that was used.

To make sure that you clearly explain your every point, focus first on writing the introduction and the conclusion. The introduction should serve as a summary of the whole article but do not put every important point in the introduction because then you would have nothing to write in the actual body of the article. The introduction should only capture the interest of the reader if the title fails to do so. The actual body or content of the article should do the talking. The conclusion is also very important in article writing because this often seals the deal. In the conclusion, you would have the final chance in convincing the reader to go check out your products.

I have been using My Article Network for a little over a month now, and I have to say I am quite surprised with the results. I was very hesitant at first as I got burnt by a similar automated article submission service 6 months ago – and those sites are still yet to recover. So I did some pretty thorough testing on some new sites and worked out how you can get the most benefit from it. This review is going to address some questions that have already been raised – and give you some clear answers.

How Does It Actually Work?

Just quickly I want to explain how the system works and what sets it apart from other offerings such as Linkvarna and submityourarticle. The network is built upon an immense amount of quality blogs which represent a vast amount of niches. Next I really want to focus on the point of quality. The most certainly do not accept any old blog onto the network – and they favour older blogs which have a decent amount of PR. You yourself once joining can actually sign up your own blogs and get the articles posted automatically – a fantastic way to drip feed original content over time which Google will love.

The flip side of this is that you can submit articles into the system and get them ‘spun’and released gradually over time across an amount of blogs on the network which you can specify. The end result is a gradual distribution of your articles, ongoing natural link building, which results in an unfair increase in your search engine rankings.

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Tip 1 – Submit Original Content Only

Now if you are as excited as I was, after investing you are going to pump in your best articles straight into the system. I strongly recommend you re-write them so they are as fresh as possible. This is critical as the whole purpose of the network is the creation and re-invention of fresh original content – and obviously it is crucial for Google rankings.

Tip 2 – Spin Article Titles, Body Text & Anchor Links

The rewrite/spin feature of my article network is unique and clearly what sets it apart from the competition. In my article network you have the ability to ’spin’ multiple versions of the same article in a few clicks of your mouse. You can do this via the semi automated process or use the manual spinning feature. This feature alone is what leaves the competition in the dust – and in hindsight is the reason my sites were penalized when I used that previous service.

As an absolute minimum I recommend you re-write the article title the full 10 times and re-write the body at least 150%. To do this you would have to supply 2 alternate versions of each sentence in the re-write feature. For an experienced article writer this should take no longer than 30 mins per article. You have to trust me when I tell you that this is a crucial investment of time and will pay off over time.

Tip 3 – Control Your Site Distribution!

I think the creators should have limited the distribution feature based on the number of ’spun’ versions of the article to be distributed. Sure you articles are only going to be submitted to relevant blogs, but the amount you distribute needs to be in ratio with the versions you created. As I mentioned in Tip 2 for the absolute minimum rewrites – you should limit your site distribution to no more than 20 sites. This will keep you free from any potential Google slap.

The Results

I have noticed my test sites grab top 20 Google placements for competitive terms I targeted in my articles. For my less competitive terms I have hit page 1 – give it another month and I am pretty confident I will get top 3 positions.

In Conclusion

My Article Network is going to revolutionise article submission, and is probably over time going to make the larger article directories such as ezinearticles.com and go-articles.com less relevant. This is web 2.0 at its most effective and is the direction the internet has been heading for some time. I strongly advise you get on board now while the price is so low – the more members who join, the more likely the price will increase.