Adobe is popular for its photo and video editing softwares and applications, but it is most widely utilized as a freebie product by millions of people worldwide. It is the technology and innovation operating behind the scenes on most websites and web servers that allows users to enjoy videos online.
As reported in the New York Times, Adobe is to announce that Flash is being extended to the TV screen at the upcoming National Association of Broadcasters convention in Las Vegas.
Shantanu Narayen, Adobe CEO, expects TVs and set top boxes supporting the Flash format to be on the US market later in 2009. One of the top benefit of Flash tecnology is coming to the TV screen. With this users will be able to watch the same videos on PC, Phones and TV screens.
Disney CTO Bud Albers said in a statement that his company is one of the backers of Flash on the TV, stating “Coming generations of consumers clearly expect to get their content wherever they want on it, on any device, when they want it. This gets us where we want to go.”
Thanks in part to Flash, Adobe is reporting impressive profit figures. It makes money by selling software that allows media creators to build Flash applications and video. Flash is installed on 98% of all computers and 80% of web videos are viewed using Flash technology. In 2008, Adobe reported an income of $871.8 million on revenue of $3.6 billion.
Never one to give ground on any of its related markets, Microsoft is pushing a Flash alternative called Silverlight which it claims has better support for HD 1080p video content. Microsoft states that HD capability is vital in a form format that is to be standard for video on TV. Microsoft’s Brad Becker (a former Adobe executive) mentioned, ‘I can’t envision what could be mroe vital on TV than high video quality.”
There’s not been a real competitor to Adobe for ages – Microsoft could just start bridging the gap between the PC and the TV more effectively.
Colin Klinkert is a full time internet marketer making high six figures a year online. He handles several membership sites, one of which earns as much as one million annually in revenue.
Colin also blogs on his personal site about Marketing techniques, methods and news. Read more about Adobe Flash.
